{"id":4923,"date":"2022-08-30T21:18:02","date_gmt":"2022-08-31T01:18:02","guid":{"rendered":"https:\/\/www.mbbmanagement.com\/?p=4923"},"modified":"2022-12-21T05:31:12","modified_gmt":"2022-12-21T10:31:12","slug":"how-to-determine-profitable-locations-when-managing-a-food-truck","status":"publish","type":"post","link":"https:\/\/www.mbbmanagement.com\/food-truck\/how-to-determine-profitable-locations-when-managing-a-food-truck\/","title":{"rendered":"How to Determine Profitable Locations When Managing a Food Truck"},"content":{"rendered":"\n

Making money as a food truck is all about the location. When you choose a busy location<\/a> with plenty of people walking by, many people will buy from you. If your location of choice doesn\u2019t have people walking by or the only people walking by are not in your audience, you won\u2019t make that much money.<\/p>\n\n\n\n

Knowing how to find locations that will be profitable is a skill that all food truck owners should have.<\/p>\n\n\n\n

Follow Your Target Audience<\/h2>\n\n\n\n

Running a food truck is much like running a restaurant. You need to keep your audience in mind at all times when making decisions. This goes for the location of your food truck as well.<\/p>\n\n\n\n

What kinds of people eat the food and drinks that your food truck<\/a> has to offer? Then, where do those people frequently go? Let\u2019s say that you are a bubble tea truck, which has become popular with teens and young adults. You would want to have your truck located in an area where young adults and teens like to go<\/strong>. This could be near shopping centers and festivals.<\/p>\n\n\n\n

Know your audience and know where they like to go. Have your food truck in those locations to have a profitable day.<\/p>\n\n\n\n

Look for Food Truck Events<\/h2>\n\n\n\n

There are times and events<\/a> when the event managers will want to bring several food trucks around for people to buy from. A popular example of this is the food trucks that are commonly at fairs and carnivals. The food that you buy from carnivals is from one of the many food trucks making up the food court.<\/p>\n\n\n\n

Carnivals aren\u2019t the only event that will host several food trucks. Many outdoor events will utilize food truck rentals and create a food court area just out of food trucks. Some colleges will have events that have them bringing in food trucks.<\/p>\n\n\n\n

Many events will rent food trucks because they are a super easy way to bring food to the event attendees without having to worry about catering or the cleanup. As a food truck, these events are super convenient as you will have a large audience already lined up to see what kind of food you are offering. Events are always profitable locations as there will always be a collection of people at the event craving what you are selling.<\/p>\n\n\n\n

Know the Popular and Unpopular Times of a Location<\/h2>\n\n\n\n

Even in places that people frequent, those places aren\u2019t busy at all times of the day. With that, you need to figure out when the popular times are as well as when the empty times are.<\/p>\n\n\n\n

Google already has a feature that shows you when businesses are the most and least busy depending on the time of day. That tool can be a good starting point when figuring out when the best time of day for locations are.<\/p>\n\n\n\n

Then, you can also determine when popular times are by going to the location frequently yourself. If you go to a location every day at different times for a week, you will see for yourself how busy or empty the location is.<\/p>\n\n\n\n

Once you find consistent busy times, you will know that\u2019s when the location will be the most profitable.<\/p>\n\n\n\n

Know Where You Are Allowed to Have Your Food Truck<\/h2>\n\n\n\n

While it is important to know which locations will be profitable, it is also important to know which locations won\u2019t be at all. The locations that are not profitable are the places that don\u2019t allow food trucks.<\/p>\n\n\n\n

Before moving your food truck to any new location, look at the permits and regulations<\/a> for that area. Understand if you are able to have your food truck there and if so, with what permits.<\/p>\n\n\n\n

Having your food truck in a location where food trucks aren\u2019t allowed will make getting a fine very likely. Having fines aren\u2019t a profitable business move, they are instead the opposite.<\/p>\n\n\n\n

Think Outside the Box<\/h2>\n\n\n\n

If you are still stuck with finding a profitable location for your food truck, try thinking outside of the box. Sometimes, the best locations aren\u2019t the most conventional or the most obvious. There are many great locations for making a profit that isn\u2019t the classic food truck park or outdoor event.<\/p>\n\n\n\n

Where are the locations around your city where you tend to find yourself hungry yet with no options around? If there is a spot that jumps to your mind, check out the times when that location is busy and have your food truck there!<\/p>\n\n\n\n

Some food trucks have decided to go nocturnal and satisfy the hungry customers that are up late at night. During the night, there is a whole new audience that needs to be catered to.<\/p>\n\n\n\n

Food Truck Productivity Tips<\/h2>\n\n\n\n

Now that you have an idea of how to find profitable locations for your food truck, it is always helpful to know about more productivity tips for your food truck.<\/p>\n\n\n\n

To successfully run a food truck, remember to:<\/p>\n\n\n\n