{"id":3911,"date":"2020-10-12T03:54:55","date_gmt":"2020-10-12T07:54:55","guid":{"rendered":"https:\/\/www.mbbmanagement.com\/?p=3911"},"modified":"2020-11-05T06:36:37","modified_gmt":"2020-11-05T11:36:37","slug":"six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/","title":{"rendered":"Six Important Tips to Keep in Mind When Rebranding Your Restaurant"},"content":{"rendered":"

You finally did it, you bought the restaurant of your dreams and it is performing very well. You\u2019ve invested so much time, money, effort, blood, sweat, and tears into this restaurant. It will come as no surprise that you won\u2019t want to consider rebranding your restaurant<\/strong>, this project is essentially your baby and you will do anything to protect it.<\/p>\n

But what if rebranding is the only way to save your restaurant? The market is constantly changing along with the wants and needs of consumers. With new restaurants popping up every day, you need to be able to compete with them. Your customers will be as loyal as they can be, but everyone likes trying something new.<\/p>\n

Rebranding is one of the best tested ways that you can save yourself and your restaurant, and the rebrand can help you gain new customers and keep your current ones.<\/p>\n

Do I Need to Rebrand?<\/h2>\n

All restaurants<\/a> go through changes as they become more popular, but those aren\u2019t considered \u201crebrands\u201d. A few signs that indicate it is time for your to rebrand your restaurant are; you are getting several complaints about the appearance of the restaurant, the food doesn\u2019t taste as good as it used to, the competition is way ahead of you, and you aren\u2019t getting high-quality applicants for your open positions.<\/p>\n

Research<\/h2>\n

It is extremely important to learn about and analyze your customers. By asking them questions, you can get their opinion on what they like about the restaurant, what they don\u2019t like or dislike, how you can make changes that they will appreciate you involiving them. Your guests are way more likely to return to a restaurant that they know cares about then and listens to their ideas.<\/p>\n

What Works Best for You?<\/h2>\n

While it is important to take advice and ideas from your guests, it is also important to make sure that you stick to what works best for you. If you have certain pots and pans that your chefs like you use, you may want to stick with those pots and so they continue to work well together using the things they are used to.<\/p>\n

Another thing to consider is the performance of your restaurant before restaurant rebranding<\/a><\/strong>. If you have really high numbers for appetizers but really low numbers for alcohol, you should focus on your alcohol sales techniques during the rebrand.<\/p>\n

One last thing to consider when thinking about restaurant rebranding is your food sales. Are they doing great, well, breaking even, or are you basically paying for your customers to eat? You need to look through your food sales and see what works and what doesn\u2019t. This information can help you decide if you should change your menu completely, change just a few things, or keep it the same.<\/p>\n

Rebranding Is Not a \u201cFacelift\u201d Approach to Saving your Restaurants<\/h2>\n

Sure, rebranding your restaurant can help you attract more customers<\/a> and keep your current customers coming back. However, a rebrand probably won\u2019t fix all of the problems you are facing in your restaurant. You should be prepared to also create a new logo which can cause some confusion for your customers.<\/p>\n

A good way to start a rebrand is to make subtle changes such as switching some things around on the menu. You could take things off the menu or put things on, that\u2019s completely up to you. You can also start with small changes like adding your name and logo onto your Styrofoam take-out boxes and cups, as well as your napkins and placemats.<\/p>\n

Social Media<\/h2>\n

You need to make sure you are extremely active on your social media accounts to update all of your followers on the process. If your customers are aware of the change before it happens, they will probably adapt more easily to the branding change.<\/p>\n

Pretty much everyone is on social media<\/a> today, and if you have loyal customers that follow you, this will be a great way to spread the word of the rebrand. You can grab the attention of your followers by spreading the word with colorful and entertaining pictures that explain what you are doing next. Your followers will also enjoy pictures of the actual rebranding while it is happening. Post these pictures on your social media and your customers, family, and friends will be there to show their love.<\/p>\n

Host a Reveal event<\/h2>\n

When posting on social media as stated above, you should only post pictures of the work in progress and nothing about what the finished space will look like. This will bring customers in based on curiosity to see how it turned out. Hosting a reveal event will draw people in to see the reveal of the mystery that has been happening to your restaurant during the rebranding process<\/a>.<\/p>\n

A reveal event is also a good time to sample some new recipes that you have put on the list. You can take advice from the customers who try the food and they can tell you if it will be a hit or if you should take it off the menu. That will help save you time and money in the long run.<\/p>\n

Conclusion<\/h2>\n

Rebranding your restaurant can seem like a really scary thing to do. The best way to get through a rebrand is to take it step-by-step. Start making small changes first, like just changing your Styrofoam take out boxes by adding your name and logo on it.<\/p>\n

If you are unsure whether you are ready to rebrand or not, think about any complaints you have received lately about the restaurant, the wait staff, or the food. The complaints are all ideas from your customers that give you an opportunity to fix your mistakes that may have been neglected or completely forgotten about. When you take your customer\u2019s thoughts into consideration, they will feel extremely respected and important in your restaurant, they will definitely continue to come back because they will feel valued.<\/p>\n","protected":false},"excerpt":{"rendered":"

You finally did it, you bought the restaurant of your dreams and it is performing very well. You\u2019ve invested so much time, money, effort, blood, sweat, and tears into this restaurant. It will come as no surprise that you won\u2019t want to consider rebranding your restaurant, this project is essentially your baby and you will do anything to protect it.<\/p>\n

But what if rebranding is the only way to save your restaurant? The market is constantly changing along with the wants and needs of consumers. With new restaurants popping up every day, you need to be able to compete with them.<\/p>\n

Read more ><\/a><\/p>\n","protected":false},"author":1,"featured_media":3913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[198,100,209],"yoast_head":"\nSix Important Tips to Keep in Mind When Rebranding Your Restaurant<\/title>\n<meta name=\"description\" content=\"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Important Tips to Keep in Mind When Rebranding Your Restaurant\" \/>\n<meta property=\"og:description\" content=\"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/\" \/>\n<meta property=\"og:site_name\" content=\"MBB Management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MBBManagement\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-12T07:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T11:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBB Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MBBManagement\" \/>\n<meta name=\"twitter:site\" content=\"@MBBManagement\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBB Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/\",\"url\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/\",\"name\":\"Six Important Tips to Keep in Mind When Rebranding Your Restaurant\",\"isPartOf\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg\",\"datePublished\":\"2020-10-12T07:54:55+00:00\",\"dateModified\":\"2020-11-05T11:36:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/1cd53636a26e3ff3b278fdc65bf1e565\"},\"description\":\"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage\",\"url\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg\",\"contentUrl\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg\",\"width\":1200,\"height\":800,\"caption\":\"rebrand your restaurant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mbbmanagement.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Six Important Tips to Keep in Mind When Rebranding Your Restaurant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mbbmanagement.com\/#website\",\"url\":\"https:\/\/www.mbbmanagement.com\/\",\"name\":\"MBB Management\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mbbmanagement.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/1cd53636a26e3ff3b278fdc65bf1e565\",\"name\":\"MBB Management\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf3cf643e95f87b6e0a5db1989232290?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf3cf643e95f87b6e0a5db1989232290?s=96&d=mm&r=g\",\"caption\":\"MBB Management\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Six Important Tips to Keep in Mind When Rebranding Your Restaurant","description":"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/","og_locale":"en_US","og_type":"article","og_title":"Six Important Tips to Keep in Mind When Rebranding Your Restaurant","og_description":"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.","og_url":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/","og_site_name":"MBB Management","article_publisher":"https:\/\/www.facebook.com\/MBBManagement","article_published_time":"2020-10-12T07:54:55+00:00","article_modified_time":"2020-11-05T11:36:37+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg","type":"image\/jpeg"}],"author":"MBB Management","twitter_card":"summary_large_image","twitter_creator":"@MBBManagement","twitter_site":"@MBBManagement","twitter_misc":{"Written by":"MBB Management","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/","url":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/","name":"Six Important Tips to Keep in Mind When Rebranding Your Restaurant","isPartOf":{"@id":"https:\/\/www.mbbmanagement.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage"},"image":{"@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg","datePublished":"2020-10-12T07:54:55+00:00","dateModified":"2020-11-05T11:36:37+00:00","author":{"@id":"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/1cd53636a26e3ff3b278fdc65bf1e565"},"description":"The best way to get through a rebrand is to take it step-by-step. Start making small changes first. Learn more about it now.","breadcrumb":{"@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#primaryimage","url":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg","contentUrl":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2020\/11\/rebrand-your-restaurant.jpg","width":1200,"height":800,"caption":"rebrand your restaurant"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbbmanagement.com\/restaurant-management\/six-important-tips-to-keep-in-mind-when-rebranding-your-restaurant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mbbmanagement.com\/"},{"@type":"ListItem","position":2,"name":"Six Important Tips to Keep in Mind When Rebranding Your Restaurant"}]},{"@type":"WebSite","@id":"https:\/\/www.mbbmanagement.com\/#website","url":"https:\/\/www.mbbmanagement.com\/","name":"MBB Management","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbbmanagement.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/1cd53636a26e3ff3b278fdc65bf1e565","name":"MBB Management","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbbmanagement.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf3cf643e95f87b6e0a5db1989232290?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf3cf643e95f87b6e0a5db1989232290?s=96&d=mm&r=g","caption":"MBB Management"}}]}},"_links":{"self":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/posts\/3911"}],"collection":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/comments?post=3911"}],"version-history":[{"count":3,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/posts\/3911\/revisions"}],"predecessor-version":[{"id":3920,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/posts\/3911\/revisions\/3920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/media\/3913"}],"wp:attachment":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/media?parent=3911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/categories?post=3911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/tags?post=3911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}