{"id":2528,"date":"2017-07-24T09:51:13","date_gmt":"2017-07-24T13:51:13","guid":{"rendered":"https:\/\/www.mbbmanagement.com\/?p=2528"},"modified":"2017-08-01T13:48:02","modified_gmt":"2017-08-01T17:48:02","slug":"4-ways-concession-stand-can-help-franchise-grow","status":"publish","type":"post","link":"https:\/\/www.mbbmanagement.com\/concession-stands\/4-ways-concession-stand-can-help-franchise-grow\/","title":{"rendered":"4 Ways a Concession Stand Can Help Your Franchise Grow"},"content":{"rendered":"

As a restaurant franchise owner, you want to explore every opportunity for your business to grow, right? That\u2019s a no-brainer, but finding the best ways to encourage growth can be challenging. If you feel like you have perfected the menu and the level of service at your current location, think about expanding your reach with a concession stand<\/a>.<\/p>\n

As a restaurant franchise<\/a> owner, you want to explore every opportunity for your business to grow, right? That\u2019s a no-brainer, but finding the best ways to encourage growth can be challenging. If you feel like you have perfected the menu and the level of service at your current location, think about expanding your reach with a concession stand.<\/p>\n

Here are four ways a concession stand can help your franchise<\/a> grow:<\/p>\n

Reach More People<\/h2>\n

At your permanent location, you probably have a nice stable of loyal customers, but the goal is always to get your brand out to as many people as possible. With a concession stand, whether at a sports stadium or a festival or fair, you will be able to reach more people without the cost and hassle of opening another brick and mortar location. Often people from several states away come to these events so it is a great opportunity to grow your brand recognition. The more people know about you the more they will visit both your concession stand and your restaurant.<\/p>\n

Less of an Investment<\/h2>\n

At some point most franchise owners are successful enough that they start to consider expansion options. Typically, opening up a new brick and mortar location is the first thing that comes to mind, but that is a major investment of time and money. It will be awhile before you see any profit from it. However, choosing to set up a concession stand is quicker and less expensive, and will still bring in more revenue and more customers.<\/p>\n

Fine-tune Your Menu<\/h2>\n

Because it is not practical to offer your full menu at a concession stand, this is also a great opportunity to fine-tune your menu. Pick your most popular dishes that are easy to make and are best suited for sporting events and festivals and fine-tune them to make them as delicious as possible. This is also a good time to invent new dishes that will attract new customers in this setting. Don\u2019t be afraid to tailor your food to the type of customers that will be at specific events.<\/p>\n

Know Your Competition Better<\/h2>\n

In the bubble of your restaurant, it is so easy to be laser focused on the daily goings-on of your business and not to be aware of what is going on outside of your four walls. With staff, inventory, bills, menu, and facility issues and of course your customers, you have enough going on, right? It is not always easy to find time to scout out your competition. That is why concession stands<\/a> at special events are so great. Your competition will be all around you and you can easily get a quick peak at their menu and their overall presentation. Go ahead and taste test as well, maybe you will be inspired to try something new.<\/p>\n

Knowing your competition will help you look at your own business with a more critical eye so you can address the areas where maybe you could improve upon.Sold on the idea of opening a concession stand? Here are somethings you should keep in mind:<\/p>\n