{"id":2929,"date":"2018-01-16T08:33:06","date_gmt":"2018-01-16T13:33:06","guid":{"rendered":"https:\/\/www.mbbmanagement.com\/?page_id=2929"},"modified":"2018-01-16T10:47:49","modified_gmt":"2018-01-16T15:47:49","slug":"brand-refresh-case-study-zacs","status":"publish","type":"page","link":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/","title":{"rendered":"The Effects of a Brand Refresh for Zac&#8217;s Burgers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2931\" title=\"zacs-logo-500px\" src=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\" alt=\"\" width=\"500\" height=\"205\" srcset=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg 500w, https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px-300x123.jpg 300w, https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px-236x97.jpg 236w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Challenge<\/h3>\n<p>Zac\u2019s Hamburgers, a family owned and operated business, has been serving their exceptional made to order hamburgers to the Delaware County since 1984. Fast forward thirty years, Zac\u2019s Hamburgers noticed a concerning sales trend throughout their stores. Their next step was what any savvy business owner would do, bring on consultants for challenges exceeding their own skillset. Here is a list of major challenges discovered by MBB:<\/p>\n<ul>\n<li>Complete Brand Refresh<\/li>\n<li>Develop Licensing Agreement Documents<\/li>\n<li>Create Larger Community and Social Media Presence<\/li>\n<li>Create Marketing Program for Lead Generation<\/li>\n<\/ul>\n<h3>Objective<\/h3>\n<p>Full exposure of Zac\u2019s Hamburgers as a not only a brand, but also as a licensable model.<\/p>\n<h3>Solution<\/h3>\n<p>First and foremost, the initial focus is on refreshing the brand and reconciling all social media and website presence for maximum brand consistency. After cleaning up all of the brand image the next step was to push the selling of licenses, not just brick and mortar stores, but also their new food truck concept simply called \u201cThe Zac\u2019s Burger Bus\u201d. A strategic plan was set up to not only keep The Zac\u2019s Hamburgers brand prominent, but also expand into new markets. Here is a list of the services used to reach the solution:<\/p>\n<ul>\n<li>Brand Standards and Policy Creation<\/li>\n<li>Graphic Design and Social Media Planning<\/li>\n<li>Lead Generation Tactics<\/li>\n<li>Vendor and Food Service Relationships<\/li>\n<li>Licensing Attorney Referral<\/li>\n<li>Creation and Design of \u201cThe Burger Bus\u201d Concept<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ycXGl6vpaiw\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h3>Results<\/h3>\n<p>Our team refreshed the Zac\u2019s Hamburgers brand by implementing new standards along with creating brand consistency throughout their website and social media presence. All of this solidified and increased Zac\u2019s Hamburgers brand awareness to help generate leads for future licensees. With Our teams vendor and food service relationships, MBB was able to slot Zac\u2019s Hamburgers into Lincoln Financial Field, Home of The Philadelphia Eagles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2931\" title=\"zacs-logo-500px\" src=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\" alt=\"\" width=\"500\" height=\"205\" srcset=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg 500w, https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px-300x123.jpg 300w, https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px-236x97.jpg 236w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Challenge<\/h3>\n<p>Zac\u2019s Hamburgers, a family owned and operated business, has been serving their exceptional made to order hamburgers to the Delaware County since 1984. Fast forward thirty years, Zac\u2019s Hamburgers noticed a concerning sales trend throughout their stores. Their next step was what any savvy business owner would do, bring on consultants for challenges exceeding their own skillset. Here is a list of major challenges discovered by MBB:<\/p>\n<ul>\n<li>Complete Brand Refresh<\/li>\n<li>Develop Licensing Agreement Documents<\/li>\n<li>Create Larger Community and Social Media Presence<\/li>\n<li>Create Marketing Program for Lead Generation<\/li>\n<\/ul>\n<h3>Objective<\/h3>\n<p>Full exposure of Zac\u2019s Hamburgers as a not only a brand, but also as a licensable model.<\/p>\n<p class=\"readmore\"><a class=\"read-more\" alt= \"The Effects of a Brand Refresh for Zac&#8217;s Burgers\" href=\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\">Read more ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Effects of a Brand Refresh for Zac&#039;s Burgers - MBB Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Effects of a Brand Refresh for Zac&#039;s Burgers - MBB Management\" \/>\n<meta property=\"og:description\" content=\"Challenge Zac\u2019s Hamburgers, a family owned and operated business, has been serving their exceptional made to order hamburgers to the Delaware County since 1984. Fast forward thirty years, Zac\u2019s Hamburgers noticed a concerning sales trend throughout their stores. Their next step was what any savvy business owner would do, bring on consultants for challenges exceeding their own skillset. Here is a list of major challenges discovered by MBB: Complete Brand Refresh Develop Licensing Agreement Documents Create Larger Community and Social Media Presence Create Marketing Program for Lead Generation Objective Full exposure of Zac\u2019s Hamburgers as a not only a brand, but also as a licensable model.Read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\" \/>\n<meta property=\"og:site_name\" content=\"MBB Management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MBBManagement\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-16T15:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MBBManagement\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\",\"url\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\",\"name\":\"The Effects of a Brand Refresh for Zac's Burgers - MBB Management\",\"isPartOf\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\",\"datePublished\":\"2018-01-16T13:33:06+00:00\",\"dateModified\":\"2018-01-16T15:47:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage\",\"url\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\",\"contentUrl\":\"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg\",\"width\":500,\"height\":205},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mbbmanagement.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Effects of a Brand Refresh for Zac&#8217;s Burgers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mbbmanagement.com\/#website\",\"url\":\"https:\/\/www.mbbmanagement.com\/\",\"name\":\"MBB Management\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mbbmanagement.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Effects of a Brand Refresh for Zac's Burgers - MBB Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/","og_locale":"en_US","og_type":"article","og_title":"The Effects of a Brand Refresh for Zac's Burgers - MBB Management","og_description":"Challenge Zac\u2019s Hamburgers, a family owned and operated business, has been serving their exceptional made to order hamburgers to the Delaware County since 1984. Fast forward thirty years, Zac\u2019s Hamburgers noticed a concerning sales trend throughout their stores. Their next step was what any savvy business owner would do, bring on consultants for challenges exceeding their own skillset. Here is a list of major challenges discovered by MBB: Complete Brand Refresh Develop Licensing Agreement Documents Create Larger Community and Social Media Presence Create Marketing Program for Lead Generation Objective Full exposure of Zac\u2019s Hamburgers as a not only a brand, but also as a licensable model.Read more >","og_url":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/","og_site_name":"MBB Management","article_publisher":"https:\/\/www.facebook.com\/MBBManagement","article_modified_time":"2018-01-16T15:47:49+00:00","og_image":[{"url":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@MBBManagement","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/","url":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/","name":"The Effects of a Brand Refresh for Zac's Burgers - MBB Management","isPartOf":{"@id":"https:\/\/www.mbbmanagement.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage"},"image":{"@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg","datePublished":"2018-01-16T13:33:06+00:00","dateModified":"2018-01-16T15:47:49+00:00","breadcrumb":{"@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#primaryimage","url":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg","contentUrl":"https:\/\/www.mbbmanagement.com\/wp-content\/uploads\/2018\/01\/zacs-logo-500px.jpg","width":500,"height":205},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbbmanagement.com\/brand-refresh-case-study-zacs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mbbmanagement.com\/"},{"@type":"ListItem","position":2,"name":"The Effects of a Brand Refresh for Zac&#8217;s Burgers"}]},{"@type":"WebSite","@id":"https:\/\/www.mbbmanagement.com\/#website","url":"https:\/\/www.mbbmanagement.com\/","name":"MBB Management","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbbmanagement.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/pages\/2929"}],"collection":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":6,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/pages\/2929\/revisions"}],"predecessor-version":[{"id":2990,"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/pages\/2929\/revisions\/2990"}],"wp:attachment":[{"href":"https:\/\/www.mbbmanagement.com\/wp-json\/wp\/v2\/media?parent=2929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}