How to Master the Balance of Rebranding and Reflagging?
Navigating the intricate arena of rebranding and reflagging requires a strategic approach that balances innovation with brand heritage. This process is particularly nuanced in the restaurant industry, where restaurant rebrandingefforts must be relatable with both loyal patrons and new customers. Understanding the reasons to rebrand is important to executing a successful transformation.
What are Rebranding and Reflagging?
Rebranding involves altering a company’s image through changes in name, logo, design, or marketing strategy to create a distinct identity in the market. It focuses on updating or revitalizing a brand to better resonate with target audiences and remain competitive.