How MBB Management Helped Grow Tony Luke’s From 4 to 24
As a premier business consulting company, MBB Management has helped many businesses reach their potential whether that means growing their one business or becoming a franchisor. One example of such success is Tony Luke’s, an iconic Philly cheesesteak brand and franchise. When Tony Luke’s came to MBB Management, they had four locations. In just a short time, MBB Management helped Tony Luke’s grow from four to twenty-four franchise locations!
How did they do it?
John Moser, founder of MBB Management, explains the core steps they follow to scaling franchise businesses like Tony Luke’s to success. His team of consultants concentrate on a few key areas when working with franchises to help them grow.
1. Is your business scalable?
The first step is that MBB Management determines if your business is scalable. Can you multiply your revenue at minimal cost while still handling a larger sales volume? Not all successful businesses are scalable. Without scalability, your franchises will fail.
To turn a single-owner business into a successful franchisor with explosive growth, you need the following:
- business model that is easily replicable
- great workplace culture
- a quality product
- a strong niche in the marketplace
Already have a few locations and/or franchises, but can’t grow further? The fundamental key to scalability and success in franchising growth is to do everything you can to make sure the answer to the following two questions is always “YES!”:
- Is your franchisee happy?
- Does your franchisee make money?
2. Establishing Organizational Standards
Next MBB Management helps the franchise create brand standards, rules, regulations, standard operating procedures (SOPs), advertising and protections for both the franchisor and franchisees. They’ll even use their industry connections to find a supplier and negotiate deals for lower cost supplies.
You will need to be an ally to your franchisees. What franchisees want when they are writing out their monthly check to you is a line of customers waiting outside their door. Creating organizational standards is key to building business for franchisees and becoming that ally.
3. Creating Sales and Marketing Strategies
Next MBB Management focuses on creating or sustaining brand hype to help sell the franchise and foster franchise growth. They do this through publicity, building positive reviews, radio advertising, print advertising, social media, website design, content marketing, search engine optimization and more.
4. Does the Franchise Have Multiple Feeders?
All successful businesses need to have multiple feeders, or customer markets to pull from. When guiding a client like Tony Luke’s in expanding to new locations, MBB Management makes sure they have a blended source of feeders. For instance, many Tony Luke’s locations are chosen to pull from an area’s blue collar, white collar market and sports market. This is an important part of keeping your franchises healthy and growing your business.
5. Execution of Legal Documents
The consultants at MBB Management also help with the execution of all legal documents, both those for the franchisor and those for the franchisee, including the franchise disclosure agreement and the license agreement. MBB Management will make sure both you and your franchisees are protected in all legal documents to ensure optimum franchise growth.
6. Execute Sale of Franchise
MBB Management then takes the franchisor and franchisee through every step of the sales transaction to ensure that both parties are comfortable and confident with the sale.
7. Fitting Out the Store
Once a franchisee signs on, MBB Management helps you fit out their store with FF&E (furnishing, fixtures and equipment). The franchisor is responsible for sourcing the best quality equipment for the best price for their franchisees. This is crucial to keeping a franchisee’s costs leans and promoting overall franchise growth.
8. Franchise Training & Marketing
With proper training and marketing strategies, new franchisees will have more sales and an overall better experience as a franchisee. MBB Management guides franchise owners on creating the support structures and materials need for an efficiently operating franchise.
Remember what we stated earlier. At the end of the day, the best litmus test of a franchise’s success will be to ask each franchisee two questions:
- Are you making money?
- Are you glad you bought this franchise?
If the answer to both these questions is an emphatic “YES!”, then you’ll be on your way to franchise success, growing by leaps and bounds, just like Tony Luke’s. A happy franchisee is always your best salesperson.
A franchise consultant (like MBB) will always advise franchisors to spend time with potential franchisees to get to know them prior to signing the franchise deal. The relationship franchisor and franchisee needs to be built on trust and mutual respect if it’s going to last. A franchise’s growth depends on it.
Hiring a Franchise Consulting Company
Looking for a franchise consultant company to help you expand your business into a franchise model? During your research, look at the consultant’s previous work and whether they deliver what they say they are. Also be sure to interview existing and past clients. Their track record is one of the most important things to measure future success.
MBB Management can help you with all of this. MBB is an adaptable army of professionals that are built to serve your business’ needs. Moser and his team can help you with every aspect of the franchising business – or just certain elements of it. It is all up to you.
As a franchise consulting company in Philadelphia, MBB Management specializes in bringing you the best tools and expert advisors to provide a solid path to success. They work primarily with restaurants looking to expand their business through becoming a franchisor. MBB Management also works with restaurants who are already franchisors, but who are looking to improve their system. Consultants can aid you in hiring personnel as well as increasing efficiency and quality and boosting up franchise sales.
Some of the services MBB Management offers you include franchise development for new franchise programs, strategic planning for franchise growth as well as help with all the legal documentation involved. They also offer assistance with developing operations and training documentation and franchisee recruitment marketing strategies.
MBB Management also works with other businesses looking to franchise as well, including manufacturers, dealers and distributors. For existing franchisors, services include franchise system best practices and benchmarking and organizational audits, improved franchisee support systems and franchise sales coaching.
Other services include brand development, website design, business development, management, and due diligence assistance for mergers and acquisitions.
MBB Management first made a name for itself in hospitality management, but now also offers franchise consulting and restaurant consulting services as well. Their restaurant consulting services include franchise development, but also so much more. Even if you are not looking for more locations right now, but are hoping to grow your restaurant in other ways or even if you are just starting out with your first restaurant,
MBB’s experienced restaurant consultants can help re-teach your staff basic restaurant techniques and help you streamline processes both in the kitchen and in the dining room. Some of their restaurant consulting services include menu design, staff training and food distribution. They can also help you find the right balance between quality service and cost so that you don’t lose customers over poor quality dishes just to save money.
For more information about how MBB Management can help with growing your restaurant business, give them a call today.