When you run or own a hotel, you want it to be a popular destination for all vacationers and business travelers , known for its excellent customer service and top notch amenities. While your first thought might be to lower room rates to get more guests in the door, it is not a viable long term solution. It is not likely you will be able to book enough rooms to offset the lost revenue. There are other strategies that are better at creating demand and improving for brand awareness.

Here are 11 hotel marketing tips to increase bookings:

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Has your hotel hit a slump or are you just looking for more ways to grow your clientele? Hiring a hotel consultant company can really give you that extra edge you need against your competitors. Consultants are able to give you a fresh perspective on what makes your hotel tick and offer innovative strategies to help you.

Here are 4 ways a hotel consulting company helps hotels succeed:

1. Helps You Innovate

To keep their guests coming back, you need to be innovative in the way you use technology to offer the most comfortable stay possible.

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The hospitality industry is booming so there is an increasing need for skilled hospitality employees. The customer is always the central focus for the hospitality employee so they really need to be passionate about giving the ultimate customer experience.

Finding the perfect employees can be challenging for your restaurant, hotel or resort, but there are certain qualities you should always look for. Here are the top 8 qualities to look for in a hospitality employee:

1. Total Commitment

Hospitality work can feel like a thankless job, with the long hours, hard work, and dealing with difficult customers, so you want staff who are truly committed and passionate about providing the best customer experience possible.

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Today’s consumers are highly intelligent and they are not willing to settle for status quo. As they insist on having the newest technology at their fingertips at home, so do they want that when they go away on business trips or on vacation. To keep their guests coming back, hotels today need to be innovative in the way they use technology to offer the most comfortable stay possible. In hotels you will be seeing more of robots, smart gear and new mobile applications used to enhance the guest experience.

Here are 5 cutting edge advances in hotel technology:

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Customer reviews have always been important in business, but today with the internet, business owners have to face them in a lot more public forum. It is important now more than ever to not ignore customer reviews and address them right away so that negative reviews don’t snowball into a bigger problem.

Here is why reviews really matter to your hotel management strategy:

Online Reviews Shape Customer Decision

With sites like TripAdvisor, Yelp, and Facebook, and Google ranking most consumers feel safer checking online reviews before making any final decisions about where they spending their money.

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Have you been hearing the term soft branding thrown around in the news, but not sure what it is and what all the fuss is all about? Don’t worry you have come to the right place.

With concerns over fewer people having enough disposable income to go on frequent holidays, many independent and boutique hotels are considering joining forces with large hotel brands. With soft branding, they get to still retain creative control, but to also have the benefits of having the support of a larger chain.

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Hotels are so much more than just a clean and comfortable room to sleep in when you are away from home. It is all about the amenities like five star dining, a spacious pool and other amenities. Some hotels have added a spa to offer their guests a little more luxury during the stay, but hotel spas are not always as lucrative as you would expect.

It really depends on the type of clientele you typically get at your hotel. Often only a small percentage of guests can afford the extra money for a spa package so getting a constant daily traffic in and out of the spa can be challenging.

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Things All Luxury Hotels Should Provide

Electrical Adapters

Any traveler worth their salt carries a plethora of adapters. When traveling overseas never leave home without a universal, UK, and Europe adapters. But sometimes even the most experienced traveler forgets, loses, or breaks their adapters.  Always remember that destinations like Prague, Italy, Barcelona, and Paris all use the same plugs. But London uses different outlets which are three-pronged.  

Flight Board and Weighing Station

Now, I’m not sure why all luxury hotels don’t have a flight board and a weighing station available to their guests.

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Whether it’s the “early check-in trick” or learning the names of the people who work at the hotel, here are five tried and true ways to maximize your hotel stay.

1. Stream Shows to the Hotel’s Big-Screen TV

One hack you must know that will enhance your hotel stay is bringing a streaming device with you (i.e Apple Tv, Chromecast). If your hotel has Wi-Fi and your TV has an HDMI input, then you can use a streaming device to stream video online directly to the hotel TV from your computer, tablet, or phone.

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A lot of people escape their regularly used homes to the mountains during the winter season.  And the best part of it all? Snuggling up with a blanket in the lodge with some hot cocoa. But that doesn’t have to end when you arrive back home — even the most expensive, luxurious ski lodges have some elements of decor in common. It is those same elements you can carry over with you for the coziest transformation your home has ever seen!

TV’s are overrated; the fireplace being the main focal point is where it’s at.

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