Hotel Reflagging is when a hotel changes its brand. So a hotel that has always been a ‘Holiday Inn’ might reflag one day and become a ‘Hilton.’ Or the local Hilton might become its own independent hotel chain.
To understand why hotels do this and the costs involved from these reflagging and de-flagging attempts, we must understand how hotels and their hotel chains work.
Before we get started, it’s important to understand that most hotels do have a flag outside of their buildings. In most cases, they fly the flag off their brand, but some hotels have national flags that signify that everyone is welcome in their building.