It doesn’t matter if you are spending time at a hotel, a resort, or simply laying over for a vacation. You want to have a good time as a guest, and this is doubly so for anyone in the hospitality industry. Because if they can keep their people happy, then those customers will keep on coming back. And as 2025 continues to roll on, many hospitality technology trends are starting to become more prominent.

From integrating VR and AI technology into every aspect of the stay to increasing marketing and retention, these trends plan to keep customers around in the hospitality sector. Here are some of the top trends that are becoming far more prominent in 2025.

Contactless Technology

The experience of hospitality starts when you check in, and many hotels and restaurants are embracing the contactless check in model. From mobile apps to check in kiosks, guests are able to find rooms, flights, and meals easily without having to deal with long wait times and confusion. If the process of booking is easy, then that instills confidence in the rest of the process.

Additionally, AI is used to help answer common questions. Chatbots are able to answer most common queries once they are asked, and can anticipate needs often before the guest can think of them. This helps the hotel staff focus on serious problems that an AI can’t answer, vastly freeing up their time.

Finally, the road towards a vacation you can control from your phone is getting closer and closer. With mobile integration becoming extremely important to all hospitality services. Being able to book rooms, unlock the door, search for amenities, order room service, and check in and out at the press of a button is extremely convenient. Many hospitality services are putting everything on their app, allowing both one time and repeat guests to have a seamless experience right from their phone.

Virtual and Augmented Reality Tours

Whether someone wants to know what a hotel looks like before they book the room, or people want to see the town they will be staying in, VR and AR have become a staple of websites. They allow customers to see what they want to see before they make any purchases or bookings. This is especially useful for booking experiences that are unique, including log cabins or other exotic destinations.

Whether it is a link to Google Maps, a live camera feed, or a previously recorded 360 degree video that allows for customers to control what they see with the click of a mouse, getting that guided tour can help you see what your vacation will be like. Plus, it prevents getting to the resort and discovering it is nothing like the photos on the brochure!

As the worlds of VR and AR get more realistic and advanced, expect to see these tours becoming more and more popular. To the point where it might even feel like you’ve started your vacation before you’ve even left the house!

A Personalized Guest Experience

Whenever you are on vacation, you want everything to be 100% perfect. Now, with AI services you can get pretty close! Many hospitality technology trends are designed to help the guests create their own personalized guest experience without any issue or worry.

If a guest has stayed at the location before, the service might recommend automated adjustments based on the guests’ past preferences. Or mobile apps connected to the room will allow guests the ability to control their environment with a simple touch. Being able to set a room up exactly how a guest likes it beforehand, or using voice controls that call out simple commands can optimize the entire stay. The more control a guest has over their vacation, the more relaxed they will feel and the more likely they will be to come back.

Social Media Integration

Every person who has been on vacation is going to want to post about it, and the hospitality sector is no different! Hotels and venues are constantly promoting their hashtags and links, and asking their customers to share those links on checkout. This will continue into 2025, with even more integration. Not only can the hospitality industry keep up with what their competitors are up to and follow trends, but they can also use social media to their benefit.

By running things like contests, giveaways for good reviews, rewards programs, and collaborations with influencers, the hospitality industry will be able to market their audience and increase their reach.

Wellness and Sustainability

Finally, many customers aren’t just going into the hospitality sector because they want a place to sleep. They want to take advantage of other amenities while they are there and also truly get away from it all. So combining technology with wellness services is one trend that isn’t going out of style anytime soon.

From in-house spa services, to yoga classes and outdoor activities, many hotels are promoting these wellness activities. By having sign-ups be easy and done through the phone, and allowing for video joining of yoga classes or virtual runs, customers are able to get what they want much easier.

This trend also leans into sustainability because far less paper and plastics are used, attracting eco-conscious customers and being better for the environment.

Technology Is A Tool For Better Service

While technology and the hospitality technology trends are becoming more and more prevalent in the digital age, it is still just a tool. At the end of the day, people are what give customers the best time of their lives on vacation. So make sure that all of these trends are people focused and give the customers what they want.

Getting on these trends will help ensure that your slice of the hospitality sector will become much stronger as a result. Because the faster you can anticipate a customer’s needs and respond to them, the more likely they are to come and have another magical vacation with your company!