How to Build a Scalable Franchise Model from Day One - MBB Management

How to Build a Scalable Franchise Model from Day One

scalable franchise model

Starting your own business is hard. You need to work on finding a brand, customers, and your own identity as well. However, there is an easier way to build your own business, with franchising. Franchising is where you pay a franchisor to open a location under them, using their name and brand to draw in the crowds. Countless companies and workers use franchises, from massive fast food corporations to technology giants, and they can be good for business. The larger company expands, and you get to get a leg up in starting a business of your very own.

But many entrepreneurs aren’t content with just having a franchise and calling it a day. Some people want to expand, grow, and turn the franchise into something they can really be proud of. If you are one of the people who wants to grow a franchise model into something scalable, then our guide will share all the things you need to know!

Build A Franchise With A Good Foundation- Start Small

When you are starting out with a franchise, you need to ensure that you are doing what you do. Well. Plenty of restaurants, tech companies, and businesses focus on doing one thing well. Whether that is serving the best pizza in town, focusing on repairing only a specific type of phone, or being the one stop shop for party favors, the businesses that find their niche and stick to it, are successful.

Additionally, these franchises are building good relationships with both their employees and their customers. They are providing good services, training their employees with the skills needed to thrive, and ensuring that customers keep coming back to the location to do their business. While it might be tempting to come up with a scalable franchise model on day one, if you don’t have a solid foundation of good work, your efforts will collapse in on themselves.

Once you get things like your brand identity and standard operating procedures finalized and normalized, then you can easily move them to your new locations and franchises without running the risk of mistakes that cost you customers.

Keeping every aspect of your franchise simple is the best way to ensure that your growth can easily expand. So start small and make sure that everything you do is something that you do well.

Take Advantage Of Technology

Technology plays an extremely important role in any business, especially when it comes to scalability. Whether your business has a website, an online shop, a mobile application, or a phone number, all of those things are serious ways to scale. Not only do you need to ensure that your technology works and is accessible by the customer, but you also need to have your technology grow as well.

Being able to improve the communication of your team and automate simple tasks such as email lists and check out procedures is essential for scaling. Additionally, scaling anything is all about data and numbers, and technology allows you to see a birds-eye-view of your business at a glance to allow you to see where the growth is. Much like with any other form of scaling you need to ensure that your technology is not only easy to use, but also can grow with your business and handle the load of increased customers.

Make Sure That Your Franchise Has Support

Every franchise owner has support from those above them. People who have the resources, the know-how, and the skills to help a new business succeed. After all, if you are joining an existing franchise, the people around you want to make sure you are doing the best job possible. Because one bad experience at a franchise can stop a customer from ever coming back. But it isn’t just training and instructions that a franchise model can give you, they can also help you scale up to a bigger model.

If you are having issues or questions, make sure to reach out to the people around you and ask for help. Franchisees will have services they can reach out to in order to make sure that any issues are solved quickly, and that can help your business scale. Taking the time to forge good relationships in the short term will ensure that your business will scale in the long run. It isn’t just franchising, as that advice is good for any business venture!

Keep The Quality Controlled

Finally, don’t be afraid to ensure that every location in your franchise is held to the same rigorous standards. You don’t want customers going to a location in one area of the country and having a much better experience than in another location. A scalable franchise model is one that has strict quality control to make sure a customer has a good time, every time, no matter the location.

As you start to scale your franchise, don’t be afraid to keep your hands on the reins and make sure that your second location is just as good as your first. As the franchise continues to grow and prosper, you can use field teams to ensure that every franchise under the banner is one that you can be proud of!

Scalability is a Long-Term Goal That Can Start Now

While you might think that getting one franchise off the ground is going to be hard enough, let alone scaling an entire franchise of multiple locations, don’t be afraid to start putting the foundations in place to scale your business up. Having a service that does what it does well, with trained employees who care about their jobs and about building relationships, is the best way to ensure that your franchise will be able to grow. Building a scalable franchise model might take a while, but if you take your business and your customers seriously it is easier than you’d think! Then you can enjoy being part of a larger business whole while also pioneering some growth yourself!

Leave a Reply

Your email address will not be published. Required fields are marked *