1. Optimal Time

This could be a time of day or day of the week. If you are a business catering towards families, a weekend during the afternoon would allow the most participation from your potential customers.

2. Promote

Promote internally through your available channels, externally through the press.

3. Find a Hook

Live music, giveaways and celebrity appearances bring crowds! Customers won’t come unless there’s something in it for them.

4. Cross Promote

Don’t forget to invite nearby businesses or offices! Drop off samples and leave some promotional collateral behind.

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Tip 1 – Look Outside

When assembling a team to take your business to the next level, don’t skip over those from outside your industry. A newcomer may need extra help with steps of service or picking up jargon, but they can bring an outsiders point of view into the inside. Don’t be afraid to mix it up!

Tip 2 – Evaluate Early

Evaluate early! First impressions say a lot about someone. If an employee is slacking off one week into the job, don’t think they will pick up the pace in a few more days – because that could turn into months of waiting.

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